Communicating for Social Change helps clients develop successful initiatives through the use of market research, strategic planning, message and material development, training and evaluation.

The number of organizations working on bringing about social change is growing. The strategic approach to developing and executing a communication program can help organizations vying for public attention position the issues, attain funding, attract membership and recruit volunteers.

Too many programs fail because they do not take into consideration the needs and wants of the audiences they serve. To develop offerings or programs that would resonate with the target audience, it is crucial to understand the issues as they are perceived by this audience. Communicating for Social Change prides itself in helping clients see the issues from the audience perspective and identify benefits and barriers for audiences to engage with the issue or product. Our research results in actionable recommendations that can be translated into effective marketing and communication plans and materials.